Amsterdam Watch: The city that never stands still!
Amsterdam breathes watchmaking
"On the Amsterdam canals, I have pledged my whole heart forever..." Wim Sonneveld once wrote this beautiful song about Amsterdam. In the lyrics you can just feel the warmth for our capital Amsterdam. Or 'Amsterdam dat is mooiste dan Parijs' sung by Johnny Jordaan. Also a folk song where you feel the love for Amsterdam. Let's be honest, our capital is a gigantic beautiful city. With a lot of history... actually just like a watch. A watch always has a certain history or seems to tell a history.
A watch always has a certain history or seems to tell a history.

Urban Ace; Amsterdam style on your wrist!
In the streets of Amsterdam, time ticks in style. From the classic charm of the Jordaan to the modern energy of the Zuidas – the city of Amsterdam exudes rhythm, precision and character. Just like a good watch, Amsterdam tells a story in every detail. Amsterdam has its own identity. Its own personality. Here, men do not wear a luxury men's watch for the time, but for the timeless look. And this is exactly what Urban Ace stands for: that contemporary urban look!
In the vibrant heart of the Netherlands, a silent revolution is taking place in the world of watches. Everyone wants a watch from the city of Amsterdam . Urban Ace plays into this. All watches are inspired by the city or the urban style. Tough , quirky, beautiful and daring. We offer various watches, take a look at the Zephyr collection .
Amsterdam has its own identity. Its own personality. And this is exactly what Urban Ace stands for: that contemporary urban look

Amsterdam watch brand
Amsterdam has its own distinctive watch culture. It ranges from luxury to street style. There are several watch brands that have their roots in Amsterdam. Take Fromanteel for example. Fromanteel is a Dutch watch brand that is located in the Herengracht in Amsterdam. They design watches with a classic look. The actual assembly of the watch now takes place in Switzerland. The Dutch watch brand that is known for its timeless designs and high quality combines Dutch entrepreneurship with Swiss precision. Online platforms are also making it increasingly easier to discover the ideal Amsterdam watch brand.
What makes an Amsterdam watch brand so great?
What makes an Amsterdam watch brand so great? It is the combination of the international appearance of the city with the characteristic Dutch sobriety and functionality. These watches are not only fashionable accessories, but practical accessories for everyday life.
Amsterdam; the vibrant heart of the city beats between the canals and facades.
What is Amsterdam known for?
Amsterdam is the capital of the Netherlands and is known worldwide for its historic canals, charming architecture, world-class museums (think Rijksmuseum, Van Gogh Museum and Anne Frank House) and vibrant culture. The city combines old and new in a unique way – from 17th-century mansions to modern hotspots in neighbourhoods like De Pijp, Amsterdam-Noord and Jordaan. Amsterdam is a vibrant mix of cultures and visitors and locals alike love the city’s relaxed vibe!
Amsterdam is not only a city of canals and bicycles, but also of precision and timeless design that you wear on your wrist.
Buy watches in Amsterdam
Do you want to buy a beautiful Amsterdam watch? An Urban Ace watch breathes this city vibe. Our Day Date watches look good on your wrist. But where in Amsterdam itself can you buy watches?
Category | What does it stand for |
High segment |
In the PC Hooftstraat you will find brands such as Rolex , Omega and Audemars Piguet – perfect for the luxury watch collector. |
Modern concept stores |
Think X Bank or The Gathershop, where design and fashion come together – inc. accessory brands with unique watches . |
Vintage shops |
In the 9 Straatjes and around the Jordaan there are boutiques where you can find special vintage watches . |
Online brands with local love |
Brands such as Urban Ace or CLUSE have Amsterdam as their base or source of inspiration. |
Urban Ace; Designed for the rhythm of the city. Worn by men who chart their own course
Who wears an Amsterdam watch?
Many young Amsterdammers mix streetwear with our beautiful Urban watches. In the Zuidas, a more classic or a more businesslike watch is often worn. A watch completes your outfit and our Urban Ace watches contribute to that. Do you also want to have a beautiful watch on your wrist? Then view our complete Urban Ace watch collection now at: Luxury men's watch from Amsterdam.
Vintage watch Amsterdam
Did you know that Amsterdam has a long history of watchmaking dating back to the 17th century? The city was known for its innovative approaches to timekeeping, a tradition that lives on today with modern watch brands. The Nine Streets and the area around the Spiegelgracht are undisputed hotspots for true vintage watch lovers. Hidden among the antique dealers you will find specialized watch shops with an impressive vintage watch collection .
Urban Ace; In Amsterdam time ticks a little more independently!
Conclusion: Amsterdam watch brand
The city of Amsterdam is certainly a driving force and source of inspiration for the watch collection such as that of Urban Ace . Just like the canals, our designs are timeless and the second hand is always in motion just like the city itself.