The origin tale
Every story begins with a moment in time that changes everything
Our story
Urban Ace was founded in 2021 with the aim of creating unique watches of high quality that are still affordable. It was a challenging time to start a new brand, especially in an industry that was already full of established names. But we as founders of Urban Ace are determined to stand out with our quality and innovative designs. Our brand is driven by the inspiration for modernization and passion for watches.
Quality above all
Quality takes time, but time spent on quality is never wasted
At Urban Ace, we believe in delivering the highest quality watches. We use only the finest materials and meticulously finish each watch to ensure it meets our customers’ expectations. Our watches are not only beautiful to look at, but also durable and reliable.
Modern style
Time is the ultimate luxury, and style is how we choose to spend it
Urban Ace has an unmistakable modern and style. Our watches are must-haves for people with a personal style who are looking for something unique. Our designs are focused on modern urban life. Our watches are designed for people with a modern and innovative style. Our watches are unique and distinctive, and are meant to make a statement.
Innovation
Innovation turns moments into a new future
At Urban Ace, we believe in the importance of individuality and style. Our watches are not just meant to keep time, but also to show off your personal style and taste. Our brand stands for innovation, quality and style, and we always strive to provide our customers with watches that live up to these values.
Where it started
the maverick
In 2021 we started our journey with the Maverick. A robust, urban watch with a tough look. This model was well received and that ensured that we could expand quickly.
the next step
Wider range
In 2022 we expanded our Maverick collection with 2 new colors and a new size: the 45 millimeter. The Maverick Ice Blue and Maverick Gold were born!
The year of expansion
Realizing growth
The successes achieved in 2022 made it possible to significantly expand our range. For example, no fewer than three new models were introduced in 2023: the Azure, the Nemesis and the Zephyr. This allowed us to provide even more people with an Urban Ace watch.
New year new me
more for the customer
We have also adjusted our range in 2024. For example, a new model was added: the Enigma. There are also new variants of the Zephyr available. We listen carefully to the wishes of our customers, because together we are stronger!
